Monetization · Affiliate

How affiliate income works with broker listings

How broker listings, public submissions, and your tracking links work together; what you can earn; and what actually drives profit (with realistic expectations).

Submit a broker Broker reviews Compare brokers

How affiliate works (visual)

WordPress does not store commissions. Your site sends clicks; the broker’s partner program attributes signups and pays you when their rules are met.

Visitor Reads your review or comparison on your domain

Clicks your link “Visit broker” uses your stored affiliate / IB URL (ID or token in the query)

Broker site Registration, KYC, deposit, or volume — whatever the program defines as “qualified”

You get paid CPA / rev share / IB payout appears in the broker partner dashboard, then paid on schedule

Who earns affiliate income?

You (site owner / publisher) earn when visitors use your reviews or comparisons, click your tracking link, and the broker’s program credits a qualified signup, deposit, or trading activity. Money is governed by the broker’s official affiliate, IB, or partner program — not by WordPress itself.

Brokers that submit a listing want visibility and new clients. They do not receive “affiliate commissions” from your review site; they acquire traders. Keeping those roles separate makes your strategy and disclosures clearer.

Step-by-step (same as the diagram)

Traffic arrives
Organic search, social, or ads land users on your broker review or compare pages.
Tracked click
The user clicks “Visit broker” (or similar). The URL includes your affiliate ID or token from the partner portal.
Conversion on broker side
Signup, verification, first deposit, or minimum lots — exactly as that program’s terms describe.
Reporting & payout
Commissions show in the broker’s partner dashboard; WordPress only hosted the click. You withdraw per the program’s payout rules.

How broker submission fits in

Visitors can suggest brokers through the public form. After you moderate and publish, the listing joins your directory, which grows topical coverage and comparison depth.

Submitting a broker does not auto-enroll you in that broker’s affiliate program — you still apply and get approved separately.
For each live broker post, paste your tracking URL in the Visit / affiliate link field.
With Visit broker enabled in plugin settings, cards and single broker pages use that URL for outbound CTAs.

Affiliate link setup on this stack

Short checklist:

Apply to each broker’s official affiliate or IB program you plan to promote.
Copy the full tracking link from the partner portal once approved.
In WordPress, edit the broker post and paste it into Visit / affiliate link.
Align plugin options (e.g. nofollow on outbound links) with your SEO policy.

Common commission models

Model	How it is calculated	Notes
CPA (cost per acquisition)	One-time fee per qualified new client	Often requires first deposit or minimum volume
Revenue share	Percentage of spread or commission the client generates	Can compound for years with active traders
Hybrid	CPA plus rev share	Varies widely by program
Sub-IB / tiers	Smaller share from partners you recruit	More complex; scales if you build a network

Realistic profit ranges

No one can promise a fixed income. Earnings depend on geo, program rates, traffic quality, conversion rate, and trader behavior. The bands below are illustrative market-style ranges — your results will differ.

Early stage

With a few thousand quality visits and solid content, the first months are often zero to modest commission while trust and rankings build.
Mid traffic

Consistent SEO, comparison tables, and updated reviews can yield several qualified signups per month. Under CPA, payouts per qualified client sometimes reach low–mid three figures USD — always subject to program rules.
Scale

Brand, email, compliant paid acquisition, and multi-language content raise volume. Rev share can pay over multiple years from the same active traders.

Important: No broker or plugin guarantees income. Forex and CFD trading carry high risk; give readers clear risk warnings and honest pros and cons.

Growing traffic and conversion

Niche down — e.g. low-spread ECN, specific regulators, beginner-friendly accounts — to attract higher-intent visitors.
Honest reviews with real pros, cons, fees, and slippage build trust and click-through.
Comparison pages let users evaluate multiple brokers in one session.
Track campaigns with sub-IDs in the partner portal to see which URLs perform best.
Disclose affiliate relationships where laws and platforms require it.

Risk and legal responsibility

Financial promotion, advertising, and affiliate disclosure rules differ by country and region. You are responsible for your content and marketing. Seek professional advice when unsure.

This page is not investment or legal advice — it explains workflow and concepts only.